The Future of PDO In The Hands Of Giants?
BRA-Auditorium Fondazione Crb
The global market favors the concentration of production, and even the high-quality dairy sector is not immune to the trend. In France, multinationals buy up historic brands, bulwarks of the Gallic cheese tradition, while in the Balkans and the Caucasus the small-scale producers and people who want to save traditional cheeses still dream of the security afforded by Protected Designations of Origin (PDO). What type of productions are protected today by European brands? How much does their loyalty to tradition count, as compared to market reach? A reflection on PDOs, the role of consortiums and production regulations.
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