Gelato Square

Gelato is one of the most loved forms of milk for young and old alike, and we’ve got an entire piazza dedicated to it: Gelato Square, in Piazza XX Settembre.

A project created by Alberto Marchetti in collaboration with our official partner Inalpi, this is the place to taste good, clean and fair ice cream, starting with fresh, carefully-selected ingredients whose origin is clearly communicated. 


Examples of goodness and traceability start with classic creamy flavors – fiordilatte, hazelnut or almond – made with fresh milk from the Alps courtesty of Inalpi, organic IGP hazelnuts from Piedmont and almonds from Avola respectively, as well as some more unique flavors made with ingredients from Slow Food Presidia like Robiola di Roccaverano, Langhe Sheep Tuma, Farina Bóna and Monregalese Cornmeal Biscuits.

There are three lactose-free flavors: Bronda Valley Ramassin, Tortona Strawberry and Chontalpa Cacao, and five more guest flavors including the unusual and delicious bread, butter and marmelade. And it’s all for a good cause: the proceeds from gelato sales will be donated to the Slow Food Foundation for Biodiversity.


Right next to the space where your gelato is prepared and served, there’s a new feature for Cheese 2019: the Milk Bar, where Inalpi serves fresh milk from Piedmontese pastures, so you can discover the differences in their look, aroma, taste and aftertaste.