Its name is both Piedmontese and international, much like the event of Cheese itself. It’s symbol is a red puppy: the truffle-hunting dog which is known in local dialect as tabui, which becomes an acronym in the name of the official app for Cheese 2019: Territory Art Beauty Unesco Innovation This is an app which has become widely popular in Piedmont, particularly the wine-growing regions of the Langhe and Roero, and it continues to grow: tabUi App WHAT CAN YOU DO WITH TABUI? Cheese 2019 and Cassa di Risparmio di Bra have chosen tabUi as the official app of the event: this is the place to get general info on things like parking, security, ATMs, and also to check the event calendar and the list of exhibitors. You’ll be able to find your way around the various event areas from the screen of your smartphone, and get more information on the things in front of your eyes via markers in a form of augmented reality. Your phone or tablet interacts with these real-world markers to reveal places, paths, and the time it takes to get from one place to another. Via tabUi Cheese can send you notifications in real time: what are the unmissable activities that day? What’s on sale at the market? How can you best spend a day with the family? You can even listen to Radio BraOnTheRocks, which will be covering the event live from 10 a.m. to 8.30 p.m. You can also use tabUi in the wider Langhe region: discover the roads, walks and sights of interest che nei giorni di Cheese, dalle 10:00 alle 20:30, offre una diretta non stop dell’evento. TREASURE HUNT: FIND THE BREED! That’s not all! Sign up the special treasure hunt section of Tabui you can take part in a search for different breeds of animals – sheep, cows and goats, naturally – and discover a panorama of biodiversity, from the most common to the rarest breeds. This is our way of saying that not all milk is the same, and that protecting local breeds is important, because behind every breed there are ecosystems, cultures, gastronomic traditions and economies. WHAT TO DO The Cheese section of Tabui is brought to you in collaboration with Cassa di Risparmio di Bra, Official event partner, and will appear on the app from the end of August. Tabui is available for iOs and Android and is free to download on Google Play and Apple App Store.