The Events, Conferences, Exhibitions and Market Areas That Make Cheese 2019 Unmissable for all Cheese Lovers

From September 20 to 23, the international event dedicated to raw-milk cheese organized by the City of Bra and Slow Food, with the support of the Region of Piedmont, returns to Bra in the northern Italian region of Piedmont.

The 2017 edition marked the 20th anniversary of the event and welcomed a record number of visitors, with 300,000 people packing the historic streets of this small town famous for being the birthplace of Slow Food and still home to its international headquarters.

The Events, Conferences, Exhibitions and Market Areas That Make Cheese 2019 Unmissable for all Cheese LoversThe main attraction remains the Italian and International Market, with over 300 exhibitors, and the Affineur Alley, which hosts cheese agers who are increasingly seeing Cheese as a key event in their calendar. Among the other areas, spread out across Bra but all reachable on foot, is a new space dedicated to fermier producers, from the French word for small family-run farms that pasture their animals and process the milk raw and without industrially produced starter cultures.

The increasing use of these commercial cultures, bought in rather than produced in the dairy, is one of the focal points of Cheese 2019. The message this year is all about the concept of “natural,” which has been widened to include not just cheeses but also cured meats made without nitrites and nitrates and sourdough bread. These products will also be featured in a special area of the Market. To help spread good practices and help raw-milk cheesemakers give up their reliance on industrial starter cultures, Slow Food has organized two training sessions for professionals on cheesemaking with self-produced cultures, planned for Thursday September 19, the day before the event officially opens.

Of course, the Great Hall of Cheese and the Enoteca will also be back this year, under the porticoes of Via Garibaldi right in the very center of town. Here visitors can sample over 100 cheeses from France, Spain, Portugal, the UK, Ireland and many other countries, including plenty of Italian and international Presidia, paired with around 600 wines chosen by the Wine Bank and presented by experienced sommeliers.

The interactive area The Dairy Chain is for everyone, of all ages, who wants to find out more about how cheese is made and the differences between natural raw-milk cheeses and industrial production, from grass to animal welfare, milk to cheesemaking craft.

New this year is the Pizza, Bread and Pastry Forge, an educational space exploring the connections between yeast-raised doughs and dairy products, organized in collaboration with Agugiaro&Figna Molini and hosting 12 activities dedicated to arte bianca, the “white art” of baking.

The Events, Conferences, Exhibitions and Market Areas That Make Cheese 2019 Unmissable for all Cheese Lovers

Many Italian regions choose Cheese as a stage to present their natural environments, communities and cheese traditions, but the participation of the Region of Piedmont is particularly important. In the Terre Alte (highlands) space, the spotlight will turn on hills and mountains. These areas can be home to an alternative kind of agriculture and tourism, generating income without destroying the resources of the environment and the landscape and instead protecting and promoting them.

Classics at Cheese, the Street Kitchens, Food Trucks and Beer Square will all be returning this year, along with the Regional Kiosks, Gelato Square and much more.

For the latest updates on the program and to book activities, just click here.

For press accreditation, complete an application here.

Cheese Press Office
Slow Food – Non-Italian
Paola Nano (+39 329 8321285); Giulia Capaldi (+39 342 8278485)
Slow Food – Italian
Valter Musso (+39 335 7422962); Alessia Pautasso (+39 342 8641029);
Elisa Virgillito (+39 345 2598615)
City of Bra: Elena Martini; Erica Asselle; +39 0172 438278;

Cheese 2019 is organized by the City of Bra and Slow Food with the support of the Piedmont Region. The event has been made possible by the support of companies who believe in the values and objectives of the event, including the Official Partners: Agugiaro&Figna Molini, BBBell, CR Bra, Egea, Lurisia, Parmigiano Reggiano, Pastificio Di Martino, Quality Beer Academy, Reale Mutua.

Slow Food is a global network of local communities founded in 1989 to prevent the disappearance of local food cultures and traditions and counteract the rise of fast food culture. Since its founding, Slow Food has grown into a global movement involving millions of people in over 160 countries, working to ensure that everyone has access to good, clean and fair food. 

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